July 08, 2009
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Decision Guide
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Marketing and Planning Leadership Council
Create a matrix that plots campaigns relative to each other based on marketability, cost, and fulfillment of user-defined objectives.
Study Chapter
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Marketing and Planning Leadership Council
From Next-Generation Website Strategy.
June 11, 2009
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Calculator/Forecaster
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Marketing and Planning Leadership Council
Helps marketers conduct meaningful ROI assessments on direct outreach campaigns that include control groups.
Study Chapter
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Marketing and Planning Leadership Council
From Next-Generation Website Strategy.
Study Chapter
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Marketing and Planning Leadership Council
From Next-Generation Website Strategy.
Study Chapter
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Marketing and Planning Leadership Council
From Next-Generation Website Strategy.
Study Chapter
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Marketing and Planning Leadership Council
From Next-Generation Website Strategy.
Study Chapter
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Marketing and Planning Leadership Council
From Next-Generation Website Strategy.
April 13, 2012
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Daily Briefing
U.S. health care organizations should take lessons from other countries and expand their use of social media tools beyond marketing purposes, according to a report from technology consultancy firm CSC.
Study Chapter
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Cardiovascular Roundtable
From Quality-Based Competition.
